Digital Marketing Specialist Job at RIOS GLOBAL, Atlanta, GA

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  • RIOS GLOBAL
  • Atlanta, GA

Job Description

We are currently looking for a skilled and creative Digital Marketing Specialist to join our team. If you're experienced in online marketing, have a strong understanding of digital trends, and enjoy working in a dynamic environment, we want you on board!

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  • Manage and optimize online campaigns across various digital platforms, including social media, paid search, display ads, email marketing, and SEO.
  • Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization.
  • Conduct market research to identify trends, customer preferences, and new opportunities for digital campaigns.
  • Create and manage content for digital channels, including social media posts, blog articles, and email newsletters.
  • Collaborate with cross-functional teams (creative, sales, product) to ensure consistency in messaging and branding across digital platforms.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices, implementing new tactics to improve campaign performance.
  • Manage and track digital marketing budgets, ensuring campaigns are cost-effective and within budget.
  • Work on A/B testing, landing page optimization, and conversion rate optimization (CRO) to improve lead generation and sales funnels.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in digital marketing, with a strong focus on SEO, SEM, social media, and email marketing.
  • Strong knowledge of SEO/SEM techniques, social media platforms, and digital content creation.
  • Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.
  • Ability to analyze and interpret data to make data-driven decisions and optimize campaigns.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.
  • Creative mindset with a focus on innovation and achieving results.

Why Join Us?

  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • A dynamic and collaborative work environment with a creative team.

Job Tags

Full time,

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