Job Description
DESCRIPTION
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other grocery retailer.
We seek a talented Product Marketing manager to develop holistic monetization strategy and strategic execution for advertising solutions across all Amazon Grocery properties, for a segment within Large Customer Sales. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Grocery advertising. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about connecting customers to products and brands they might love. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will work closely with retail category and marketing teams in addition to Advertising Product teams to be a force multiplier for advertisers, creating synergies across multiple dimensions of their business for outsized results. The successful candidate will need to work collaboratively with internal management teams to stay apprised of the product roadmap, business strategies and priorities, where new market segments and solutions should be created; and responding effectively to customer needs and innovating on their behalf. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this individual will be an independent thinker who can make convincing, information-based arguments.
Key job responsibilities
Drive the vision and the end-to-end strategy for positioning, pricing, packaging, and planning of WW Grocery advertising offerings.
Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams.
Analyze and recommend trade-offs between price, volume and yield-generating strategies.
Work with sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
Drive growth of WW Grocery advertising offerings, including business management in support of org goals around revenue, product adoption, advertiser maturity advancement, etc.
Track sales pacing (to budget revenue and/or other goals), and recommend adjustments to GTM strategies or tactics as appropriate.
Produce stack-ranked set of monetization priorities to influence product requirements, roadmap decisions and trade-offs.
Partner with cross-functional leads across the Grocery and Ads organizations to ensure execution of GTM strategies, including tactical week-to-week guidance and support.
Effective at articulating and presenting complex concepts to cross functional audiences using data and metrics to support assumptions.
About the team
Amazon Fresh is a dynamic and innovative org, where we are passionate about revolutionizing the grocery shopping experience. We are a team of diverse group of talented professionals dedicated to reshaping how customers access and enjoy fresh, high-quality products. At Amazon Fresh, we embrace a fast-paced, entrepreneurial environment that encourages creativity, agility, and a commitment to delivering unparalleled service in the rapidly evolving world of online grocery. Together, we are building the future of convenience and customer satisfaction at the intersection of technology and everyday essentials.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience creating and managing complex, cross-team project plans
- Experience using data and metrics to measure impact and determine improvements
Job Tags
Full time,