Job Description

VisionPoint Marketing is searching for an experienced, gifted storyteller with a knack for SEO to join as our team full-time as an SEO Content Writer with a 100% remote option. The ideal candidate will have the ability to write with a journalistic style and contribute to the creation of overarching strategies. The SEO Content Writer will be a member of our growing Digital Experience & Analytics Team and will report to the Vice President of Digital Experience and Analytics.

WHAT YOU’LL DO

• Create and publish engaging content that adheres to inbound/SEO best practices. This may include academic program pages, articles, blogs, and other relevant content. 
• Collaborate with internal teams to plan, develop, write, and optimize site content.
• Lead discovery sessions (stakeholder interviews, focus groups, workshops, etc.) to learn about opportunities and details for content strategy and development.
• Craft engaging content that aligns with identified SEO content strategies to create high ranking content.
• Oversee the strategy and quality control of the work that helps us deliver content at scale.
• Engage in ongoing iterative improvement of and quality assurance for the content strategy process and deliverables.
• Stay up-to-date with developments in the industry and generate new ideas to draw the attention of targeted audiences.
• Provide recommendations based on marketing analytics and inbound assessment to address the key business and marketing challenges of our clients.
• Report on SEO campaign performance and provide recommendations for further optimization.
• Be willing and able to learn these skills to perform technical SEO work, including conducting audits and presenting/ prioritizing remediation tactics.

Qualifications

The ideal candidate would possess the following skills, interest and experience:

• 3-5 years of experience in strategic marketing content, specifically related to inbound marketing.
• At a minimum, a four-year bachelor’s degree in marketing, journalism, business or other another applicable course of study—or relevant experience.
• Experience in developing digital content and managing and creating content for websites.
• Ability to collaborate with web team members to create content strategy/ information architecture alignment.
• Able to relate to and understand a variety of audiences and develop content and strategies that address the needs of these audiences.
• Able to conduct keyword research and creatively use keywords to create on-page optimization, including choosing keywords, identifying keyword opportunities within content, and making sure that all pages have unique titles and meta descriptions.
• Analyze website visitor data—including page views, bounce rates, and conversion rates—to identify opportunities for improvement to increase traffic and conversions.
• Keep current with inbound marketing strategies, best practices, and associated resources.
• Ability to organize, prioritize and multi-task a variety of writing assignments in a fast-paced environment.
• Strong attention to detail, a process-oriented mindset, and a strong command of grammar and the written word.

VisionPoint values a diverse, inclusive, and equitable environment. Don’t quite meet all of our requirements? Apply anyway. If this role and the prospect of serving the higher education sector excite you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn’t the right fit, another role or a future opportunity could align with your experience.

WHAT WE’RE LIKE HERE AT VISIONPOINT

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, unlimited PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture . Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

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