Headwear & Apparel Graphic Designer Job at L2 Brands, Hanover, PA

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  • L2 Brands
  • Hanover, PA

Job Description

Headwear & Apparel Graphic Designer Location Hanover, PA :

L2 Brands is a leading designer, manufacturer and marketer of high-quality, custom-logo apparel, headwear and home décor serving the large and growing Collegiate, Resort/Destination, Golf and Corporate markets. For over 30 years, L2 Brands, through its League, Legacy, Ouray and Locale lifestyle brands, has created premium customized products that connect consumers with the schools, traditions, destinations and workplaces they identify with and love.

L2 Brands is deeply committed to our tight-knit, open door culture. We demonstrate this by placing creativity at the heart of everything we do, designing trend-right products, encouraging input from all levels of associates, pitching in to help others when needed and taking care of our people with great benefits. Our office motto is “Work Hard and Be Nice”, and behind that credo are L2's Core Values of putting our customers' satisfaction at the heart of our daily life, innovating new products and processes to win, requiring a teamwork mentality and accountability, and making a difference in both our local community as well as our factories by doing things the right way.

Summary: The Locale-Headwear & Apparel Graphic Designer is responsible for leading and executing creative graphic designs that inspire and captivate the consumer while creating a consistent brand representation across all Locale Product Categories. This role will develop creative ideas and concepts to suit L2 Brands' business objectives for the Locale brand. This position co-reports to the VP of Apparel Merchandising and VP of Headwear Merchandising.

Job Level Expectations:

  • Responsible for delivery, productivity, innovation, and customer solutions;
  • Exert good judgment in their prioritization and allocation of resources;
  • Understand how their area "fits" into the bigger picture and communicate within the organization to enhance effectiveness.
  • Consistently demonstrate L2 Brands' Core Values;
  • Take initiative and contribute beyond their , not waiting to be told what to do. Expected to figure out what needs to be done and make it so;
  • Take personal responsibility for mistakes, missed performance goals and work to get things back on track ASAP and learns from their mistakes;
  • Foster an environment of continuous improvement where problems are identified, and solutions are presented;

Duties and Responsibilities:

  • Lead designer on Locale graphic projects, conceptualizing visual elements, managing the design process from ideation to delivery.
  • Design relevant and engaging custom and stock art graphics for all Locale product categories, focusing primarily on the Destination channel, that are aligned with overall seasonal direction while incorporating new decoration techniques for each season.
  • Manage and evolve the current Locale “speed mock” process.
  • Provide support for collateral requirements in graphic design projects, including but not limited to creating sell sheets, graphic books, mood boards, and art mocks for catalogs.
  • Stay updated on industry graphic trends, techniques, and inspiration.
  • Play a lead role in the art creation for samples by working cross departmentally with Merchandising and Production for tradeshows and SMS kits.
  • Maintain a positive attitude. Act as leader and set example while continuing strong working relationships with cross-functional team members (Product Development, Purchasing, Merchandising, Marketing, Sales, Production Art, Production).
  • Collaborate with Merchandising, Production and Production Art on graphic related sampling and testing as well as stock art set up.
  • Assist in training Production Artist on full custom art templates and headwear tech packs.
  • Proactively manage art development deadlines by design calendar.
  • Extensive knowledge and understanding of Locale's various product categories and styles.
  • Present and communicate graphic vision to senior leadership.

Essential Functions:

  • Able to follow guidelines and tasks as directed
  • Able to analyze problems and solve them in a collaborative manner
  • Able to communicate concerns and questions
  • Manage the time of self and others
  • Collaborate and communicate with team and management

Other:

  • Work on special projects as needed.
  • Sustain effective and positive working relationships to ensure an environment that is in alignment with both the Company's Core Values and profitability goals.
  • Be an ambassador for the company, both internally and externally to help build confidence, pride, and value in the company.
  • Performs other duties as assigned by (functional area senior management team member).

Required Education/Experience/Skills:

  • 4-year college degree in Graphic Design, Fashion Design, or related field
  • 4+ years of Graphic Design experience
  • Proficient in Adobe Creative Suite

Competencies:

  • Outstanding time management, good judgment, and ability to manage multiple priorities/deadlines with a positive can-do attitude.
  • Extremely organized.
  • Excellent leadership, interpersonal; collaboration and verbal and written communication skills with the ability to work with others at all levels within an organization.
  • Highly productive and a strong team player who works with a sense of urgency and hands-on approach.
  • A level of self-direction and self-motivation in aligning your actions and areas of responsibilities within the company and understanding their fit into the bigger picture.
  • Ability to cross boundaries within the organization to enhance your effectiveness and advance your objectives and achieve results.
  • The ability to quickly adapt to, be accepted by, and inter-relate with colleagues at all levels, particularly in a company with a very strong and rich corporate culture.
  • An honest and forthright individual who is flexible, coachable, upfront, and direct with direct reports, peers, and management.
  • Strong understanding of products offered by L2 Brands.
  • Commitment to company vision/values/brand.

Job Tags

Full time, Seasonal work, Local area, Immediate start, Flexible hours,

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