Job Description
Email Marketing Specialist
Location: Remote or On-Site (Easton, PA)
Job Type: Full-Time
About the Role
Are you a creative and data-driven marketer with a passion for crafting compelling email campaigns that engage customers and drive results? Do you love optimizing customer journeys and using insights to enhance email performance? If so, we'd love to have you on our team as an Email Marketing Specialist!
In this role, you'll take the lead in planning, executing, and optimizing email marketing campaigns that connect with customers and contribute to business growth. Working closely with content, design, and product teams, you'll create impactful messaging, refine targeting strategies, and analyze performance to continuously improve engagement.
This is a fantastic opportunity for a detail-oriented marketing professional who thrives in a fast-paced, collaborative environment. If you enjoy blending creativity with strategy and want to make a meaningful impact, this role is for you!
What You'll Do
Develop and manage end-to-end email marketing campaigns, including promotional, transactional, and lifecycle emails.
Utilize segmentation strategies to deliver personalized content and ensure the right message reaches the right audience at the right time.
Conduct A/B testing on subject lines, design, and content to optimize engagement and conversion rates.
Collaborate with content and design teams to create engaging copy and visually appealing email templates.
Build and manage automated email workflows, including welcome sequences, abandoned cart reminders, and re-engagement campaigns.
Monitor key performance metrics (open rates, click-through rates, conversions, etc.) and provide insights for continuous improvement.
Work cross-functionally with teams across marketing, merchandising, and product development to align email efforts with broader business goals.
Ensure all email marketing activities comply with industry regulations and best practices (e.g., GDPR, CAN-SPAM).
Support additional marketing initiatives as needed.
What We're Looking For
Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
3+ years of experience in email marketing, preferably within an e-commerce environment.
Proficiency with email marketing platforms and automation tools (experience with DotDigital is a plus).
Strong understanding of email marketing best practices, including segmentation and personalization.
Analytical mindset with the ability to interpret campaign performance and optimize based on data insights.
Excellent copywriting skills with an eye for crafting compelling subject lines and email content.
Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
Experience with project management tools such as Jira, Confluence, or Slack is a plus.
Basic knowledge of HTML/CSS for email design is a bonus.
Perks & Benefits
Competitive salary and benefits package
Health insurance, paid time off, and 401(k) plan
A supportive and collaborative work environment
Opportunities for growth and professional development
We are an equal opportunity employer and committed to fostering an inclusive workplace where diverse perspectives are valued. We encourage individuals of all backgrounds to apply!
Employment Type: Full-Time
Salary: $ 41,000.00 101,000.00 Per Year
Job Tags
Full time,